Throughout 2022, Estoril Conferences will be organizing some parallel capacity building workshops for the youth, with the aim of empowering participants and preparing them for the 7th Edition in September.

Workshop on
advocacy & lobbying

Moving from protest to action: engaging the Purpose Generation in Politic

What’s the difference between “lobbying” and activism? Who “does” lobbying, and can they do it for good?

In this workshop, The Good Lobby, an international non-profit committed to equalizing access to power to make society more democratic and inclusive, that has partnered with Estoril Conferences for its 7th Edition, will deliver an online training on “Politics & Trust” to inspire and provide participants with a renewed, strategic and hands-on understanding of lobbying as a legitimate and effective approach to pursue your organization’s mission. The ultimate aim is to inspire youth participants to pursue their advocacy projects and to offer insights and practical tools needed to create compelling, evidence-based, legally compliant and solution-driven campaigns at an EU and national level.


Sensitizing participants to the various advocacy tools and avenue of participation available to them, at an EU and national level.

Reinforcing participants’ understanding of advocacy, active citizenship, and the need for political participation through case studies of diverse real-life campaigns and practical exercises.

Creating synergies between participants and encouraging interaction to create new networks and coalitions of like-minded youth advocates.


Part 1:

Demystifying Citizen Lobbying

Icebreaker (15 minutes)

The first module will break the ice and will encourage the participants to rethink their own understanding of advocacy and lobbying, and how they can be used to improve society as a whole and achieve their own goals. We will discuss the relationship between active citizenship and lobbying, challenge preconceptions of lobbying, and inspire a discussion about how youth can (and must) participate in the political process.

Part 2:

Advocacy Campaigns & Avenues of Participation 

Presentation + AskMeAnything format (30 minutes)

This module will draw upon case studies of successful and unsuccessful advocacy campaigns from across the EU to reflect upon and illustrate best practices. It will focus on three key avenues of participation that can influence policy: campaigns, judicial, and political. Through the study of major advocacy campaigns and citizen-driven actions, participants will gain first-hand experience of these participatory mechanisms in the public sphere and will learn the “dos and don’ts” of advocacy/lobbying. Special attention will be also be paid to the role of coalition-building and creating networks in order to reach advocacy goals.

Part 3:

Hands-On Exercise: 

Applying one or more advocacy techniques discussed to an issue the participants care about (15 min breakout rooms, 30 min discussion + feedback)

This module of the online workshop will focus on an interactive session to encourage participants to be creative and to put their new skills to the test in a fun, experimental environment with a hands-on exercise focusing on a real-world issue they care about. The objective of the simulation is to let youth explore, discuss, and think critically about how they can actively engage in politics. As for the debrief, some of the best practices will be presented and participants will be provided with feedback from their peers and trainers about their ideas. This module will be concluded with a final question and answer session to wrap up the content of session.


Alberto Alemanno

Founder & Director of The Good Lobby, Jean Monney Professor of European Union Law & Policy at HEC Paris and member of Estoril Conferences’ Advisory Board. He is a leading authority in EU-decision-making regularly advises governments, EU institutions, nonprofits, and progressive companies on a variety of policy areas. He’s an Ashoka Fellow and World Economic Forum Young Global Leader. Recognised as Social Innovation Thought Leader of the Year by the Schwab Foundation for Social Entrepreneurship and the World Economic Forum in recognition of his work on political and social innovation.

Kelsey Beltz

Head of Partnerships & Education at The Good Lobby, where she leads projects on advocacy, transparency, and sustainability. With a background in human rights campaigning and migration policy, she holds a Master of Public Policy from Sciences Po Paris and a Master of Law and Diplomacy from The Fletcher School at Tufts University.