Roundtable

Marketing with purpose: how new marketing practices can rally impact

Description

Marketing has been displaying its relevance in the social sector as well as in companies’ CSR strategies. With the insurgence of the field, the concept of Marketing with Purpose was born. The term accounts for the marketing strategies that focus on a social cause that aligns with an institutions’ core values. In the case of traditional businesses, this develops rapport with their consumer bases through the creation of more genuine relationships grounded on shared values.

Participants

Max. 40

Duration

2 hours

Location

D007

Contributors

Filipa Marques

NOMA’s President

Portugal

Salvador Mendes de Almeida

Founder & President of Associação Salvador

Portugal

Madalena Jalles

Commercial manager at Just a Change

Portugal