Co-Director of China-Europe International Business School

Dean of the Rotterdam School of Management, Erasmus University, since January 2008.
He holds B.A. and M.A. degrees in economics from Cambridge University; and an MBA and
doctorate from Harvard Business School. A native of Asia, he is a dual citizen of the United
Kingdom and of the United States. George is one of the world's leading authorities on global
strategy and marketing, managing global customers, and internationalization. His current
research concerns management innovation, strategic transformation, international
competitiveness, and global customers.
Before joining RSM, Yip was Vice President and Director of Research & Innovation at